“I am the invitation from the East. Let the world come as promised Invite the world, gather in Huacheng, communicate with the world, and we will work together to create the future. ” Hearing the familiar songs of the Canton Fair, people know that the annual China Import and Export Fair (hereinafter referred to as the Canton Fair) will come as promised when spring is warm. In particular, this year’s Canton Fair will be held online in late June. This will be the first time that this global trade event, which has been held for more than 120 consecutive years, has moved to the cloud.
Since the outbreak of novel coronavirus pneumonia, business activities have been affected under the trade. However, with the help of new technology, local governments and relevant industries have taken active actions to launch new initiatives and test new models of water supply. Through the network platform, they have realized the continuous line of business invitation and the Cloud View of exhibitions.
From face to face to screen——
“Cloud investment promotion” is in full swing
At 15:00 on April 9, Beijing time, a new signing ceremony is underway in a conference room of Qingdao International Economic Cooperation Zone.
The staff and guests of Qingdao International Economic Cooperation Zone, Hong Kong Qingdao industrial and commercial center and China Association for science and technology exchanges in central and Eastern Europe connected each other through a screen, and completed a “cloud contract” spanning ten thousand miles. Since then, they will integrate international and domestic resources and introduce a number of high-tech European enterprises to settle in Qingdao.
“The epidemic has had a huge impact on international exchanges, but it took only one month for the project to reach the ground through the” connecting bridge “in the cloud, creating a new signing speed during the epidemic prevention and control period.” Jiao Chao, director of China Association for science and technology exchanges in central and Eastern Europe, said that the whole exchange process is very open and efficient, and he expects to introduce more high-quality European enterprises into Qingdao and put them into practice.
In the past, investment promotion activities often required face-to-face warm conversation and discussion. Now, through a series of new methods, such as sending out online invitation letters, contacting merchants “online meeting”, negotiating projects “remote discussion”, and signing investment contracts “signing on cloud”, screen to screen communication and cooperation have been successfully realized. Since the outbreak of the epidemic, good news has been coming from all over the country, setting off another round of investment boom.
Before that, the first “cloud signing” project connecting overseas in Fuzhou was jointly completed in Fujian, Qing Dynasty and Tokyo, Japan. The overseas Chinese building project with a total investment of 1 billion yuan was officially launched in Fujian, Qing Dynasty. Huang Zhonghao, head of Fujian Chamber of Commerce, said, “this really confirms the ancient poem -” there are friends in the sea, if there are neighbors in the world. ” Yes, no meeting does not mean no communication, quiet work site, can not cover up the hot business activities.
In an interview with this newspaper, Shenzhen Municipal Bureau of Commerce said that during the period of epidemic prevention and control, the Bureau of Commerce made full use of online platforms such as official website and official wechat to publicize the business environment and industrial policies of Shenzhen, and held “no meeting” talks with leading enterprises at home and abroad through video conference, strengthened online information communication, policy interpretation, project negotiation and other work links, and timely matched the investment demands of enterprises It also launched the “cloud investment promotion” system to build a smart investment promotion platform.
Reporters log on the website of Shenzhen Municipal Bureau of Commerce and see the “Shenzhen global investment promotion system” in a prominent position. After entering the page, there is a letter to investors and a multilingual promotional film of Shenzhen business environment. The system integrates six modules of investment invitation, investment advantage, investment service, urban overview, project filling and consulting service, and conveniently realizes “cloud business invitation” and “cloud service” in the whole process of the project.
According to the person in charge of Shenzhen Municipal Bureau of Commerce, this “cloud investment promotion” system, as an investment promotion “infrastructure” construction work, links with investors through the Internet, realizes the unification of external investment promotion and internal project management platform, effectively reduces the time cost of daily investment exchange, investment negotiation, project circulation, project management, etc., greatly improves the work efficiency, and realizes Now “we need productivity from science and technology”.
From “breaking leg” to “not going out”——
“Cloud Exhibition” becomes a new trend
In addition to “cloud investment”, Shenzhen moved the exhibition to the cloud. Recently held Huawei developers online conference, international exhibition industry innovation and development conference, AI technology war epidemic seminar and technology achievements online exhibition They are all innovative forms of online exhibitions. The practical measures taken by the exhibition industry in response to the epidemic have also become a major initiative for innovative development.
According to the feedback, although these online virtual exhibitions are different from offline physical exhibitions in form, they can not completely replace the emotional experience of offline physical exhibitions, but the preliminary effect is obviously better than expected. Taking the International Conference on innovation and development of exhibition industry as an example, 1400 people registered for the opening live broadcast of the conference, with a total of 4068 people watching live online and 53227 times of viewing. The original 2-hour live broadcast was extended to 3 hours, and there were many messages that said they were still not satisfied.
Chen Honghao, general manager of Wuhan Shihe Island Network Technology Co., Ltd., who participated in the International Conference on innovation and development of exhibition industry online, said: the exhibition industry pressed the “pause” button, but the Internet innovation service did not stop.
Founded in 1957, Canton Fair is known as “barometer” and “vane” of China’s foreign trade. The Canton Fair is known as the “largest modern exhibition center in Asia”. Without bright and spacious venues and crowded trading sites, how can the first “touch the net” Canton Fair improve the experience of exhibitors and consumers?